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Role: UX/UI Designer
Team: Solo project
Tools: Figma, Miro
Duration: 3 weeks
This is my third serious project, but first when it comes to UX Research. I have started designing this application during my UX/UI Course at Software Development Academy.
The best feature of this application is the possibility to add specific bus time schedule, which application will save and remind an user (in time intervals) when does the bus leave.
Competitive analysis.
I have started with analysing my competition, before creating such application like an alarm. I had to look closely into different applications and find theirs weak and strong sides. This helped me to imagine in which area my application could be stronger and beat it's competition.
How could your app be better than your competitors?
- it would be cheaper - more people would decide to subscribe
- it would motivate you about your goals for a given week or month
- it could have a unique and pleasant way of waking up
What company is your application's biggest competitor?
- Alarmy - it has a lot of downloads, shows up at the top of the store, has good ratings and many positive reviews
How can you build a unique value?
- It can focus strongly on adapting many factors to different characters or people
- clear and easy to use UI, free from distractions
- it could have an unique feature - bus schedule - which reminds you when specific bus will arrive, so you're less likely to miss it while finishing your morning coffee
Creating a proto-persona.
Then I had to create my proto-persona, which helped me understand a user's needs. It also allowed me to imagine how a specific alarm application would fulfill my character's needs and goals.
Plan and features.
After creating a proto-persona I could ask myself:
1. Is the application different from the competition?
2. What features does it have?
3. What is the main user flow of my application?
4. How am i going to make money on the app?
Look and Feel.
Before I started designing, I had to think about what impressions I want to evoke in users and with which visual features I can achieve it.
Moodboard and UI Kit
After a research I started designing. My first step was focused on creating a Moodboard, Fonts (styles), Colours (styles) and initial UI Kit.
Lo-Fi.
Then I started creating my wireframes to build an initial structure of my application.
Hi-Fi
At the very end I could design my High-Fidelity project and prototype. Everything I have done ealier allowed me to start and polish my final work.
